Other ways to soft launch include posting a photo of flowers your partner sent you without tagging their name, adding a photo of the two of you deep in an IG slideshow or reposting a meme that suggests you have a partner without adding your own commentary. Is that a sleeve in mirror selfie? Who’s drinking that second beer in your photo dump? Keep the people guessing!!!” Kourtney Kardashian, for example, soft launched her relationship with now-husband Travis Barker via a close-up Instagram snap of the two holding hands (no tags, of course). A viral tweet on the subject reads, “I’m obsessed with soft launch boyfriend reveal culture. A soft launch can take a bunch of different forms. Your IRL friends will likely know your new partner, but for all of those peripheral social media acquaintances, it’s a way to pique interest without sharing everything right away. What Does It Mean to Soft Launch a Relationship?Ī soft launch is a teaser on social media that you’re in a relationship, whether because you’re quite private about your personal life, you’re super happy but don’t want to get ahead of yourself or even you’re not sure the relationship is going to have legs and you don’t feel like having to delete posts once you break up. We asked Tinder’s resident relationship expert, Devyn Simone, for more on this very 2023 way to introduce the social media world to your new S.O. Borrowed from the business and tech worlds, where soft launching means previewing a product or service to a limited audience prior to the general public, soft launching a relationship basically means teasing that you’re in a relationship without sharing any details-or even, in many cases, your new partner’s face. That first IG snap, I would come to learn, was a soft launch of their relationship. So who, now, did this mystery hand belong to? Come that holiday season, the two were dating out in the open, sharing photos from their respective families’ Christmas celebrations. See, this friend had broken up with her longtime boyfriend about six months earlier and was very public about her single girl phase. Pretty standard stuff, minus the inclusion of a guy’s hand reaching for the board. It was a slightly overhead shot of two cocktails and a charcuterie board. A few years ago, I was scrolling through Instagram stories when I came across a photo from a girl I knew in college.
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